UAA Student Activities is a student-led organization at the University of Alaska Anchorage that develops programs and activities for students on and off campus.
Problem
As the university and local community recovered from the COVID-19 pandemic, Student Activities wanted a refreshed and appealing brand to expand their presence and engage with students on social media and on campus.
Solution
Leading the project, I collaborated with Student Activities to create a refreshed brand assets for the organization that has yielded an increase in engagement to social media marketing and higher attendance to events. This rebrand also yielded a new line of merchandising including fanny packs, tote bags, and stickers.
