The Georgia Department of Community Supervision (GA DCS) is a law enforcement branch of the State of Georgia that serves the community through efficient and effective supervision and providing successful outcomes for individuals.
Problem
DCS has requested a marketing campaign from External Affairs that celebrates the upcoming 10th year anniversary of DCS and the hard work of their officers and employees.
Solution
I am tasked with leading the marketing campaign by collaborating with all departments in External Affairs including Marketing and Branding, Social Media, Videography, Communications, and Employee Engagement. As a result, I will pitch my campaign plans and research to various members of the Senior Leadership team.
Logo Variations
Original Pitch
Updated Logo
After pitching the original and getting feedback, below is the logo used in final versions of this anniversary campaign
