Campus Kickoff is an annual campus celebration that hosts games, sports, shows, and networking opportunities for students.
Problem
Student Activities requested a new branding package that can be used in a wide range of circumstance ranging from social media to print advertising to merchandising. They requested for the logo to be modular so that the same logo can be used going forward while only changing the year.
Solution
Leading this project, I created a branding package that includes a selection of logos with different color palettes depending on their use case - the first one being the main logo used for advertising. The logo elements are separate and can be changed depending on the year.
