Campus Kickoff is an annual campus celebration that hosts games, sports, shows, and networking opportunities for students.
Problem
Student Activities requested a new branding package that can be used in a wide range of circumstance ranging from social media to print advertising to merchandising. They requested for a branding scheme that reflects UAA's colors and the vibe of summer.
Solution
Leading this project, I created a branding package that includes a logo in the shape of a cup with a straw. The theme of that year's event was apple and orange juice, so I designed the logo with that aesthetic in mind.
